If an audit uncovers indexable pages with URL parameters, then pay close attention — particularly if you’re running an eCommerce site. Then Google will recognise the H3 headings as a list, and you’ll have a shot at picking up the featured snippet for the “5 best widgets” query. Some of them were simply excess header tags that had been created at some point in WordPress.
Broken links prevent search engines from properly crawling and indexing your site, which reduces its visibility in search results. An SEO audit is essential for maintaining and improving the website’s search engine performance. By systematically analyzing technical and content-related aspects, one can identify issues that are hindering your rankings and make adjustments. This guide walks you through the key steps of performing an SEO audit and make sure your website remains optimized for search engines. Ultimately, it seeks to ensure that a website is optimized to achieve the highest possible search engine rankings, steering a path that maximizes organic traffic flow.
Keyword Usage and Density
To perform an SEO audit, you’ll need the help of Google Search Console and SEO audit tools like Semrush, Ahrefs, Screaming Frog, or others. Of all the actions we took I am convinced that the content audit was most effective. Every site is different and receives penalties for different reasons.
- If internal links are added to orphaned pages still receiving organic traffic, they’ll certainly gain far more traffic.
- Basically, unless a site is COMPLETELY static, SEO is an ongoing process.
- Reach out to websites with relevant content and suggest where your content could add value to their users and what you can give them back in return.
- I recommend doing regular SEO audits (at least twice a year) to ensure your website is up-to-date with the latest developments.
- That said, the SEO community has gleaned many insights, which is why the Google Algorithm Leak of 2024 was not Earth-shattering.
How to conduct a website audit: 10 elements to review
In broad terms, information gain refers to the additional value you add SEO Anomaly to the overall search results with your content. Structured data can also tell Google about the author of your post, information about your business, and more. You can do this by jumping back into Semrush’s Backlink Analytics tool for each page.
GrowthBar: best for blog post audits
It’s ideal for businesses with medium-sized websites seeking to enhance user experience and technical performance. SEO audit is the process of identifying your website’s strengths and weaknesses. Website SEO audits help you find all the issues that are preventing search engines to boost your site rankings in search results. Instead, digital marketers should rely on trusted technical SEO audit tools to help identify and resolve the most important website issues that can negatively impact search rankings.
This service saves your team time, especially if you’re unfamiliar with technical SEO. You could have the best content in the industry, but technical issues could still hold your rankings back. Your content needs proper organization on each page so readers AND search engines can understand it easily. Find out what’s holding your website back with Epiic’s SEO auditing services. Our experienced digital marketing team can also help with everything that comes after, including strategy, content creation, and UX design.
Type in your focus keyword for a page, and Yoast will provide recommendations to improve your chances of ranking for the search term. Google PageSpeed Insights is a tool that assesses your page’s Core Web Vitals, which measure user experience and are SEO ranking factors. Google Search Console has an indexing option in its navigation menu.
Google Looker Studio is a free tool that helps you create SEO dashboards that are visually appealing and customizable. You can waste hours each month collecting data from various platforms. Like copying numbers from Google Analytics, Search Console, and rank trackers into spreadsheets. It shows clients and teams exactly what’s working — and what isn’t.